Adams Musa’s report.
With about three months to the 2024 general elections, the National Democratic Congress (NDC) party has launched a campaign to better their 2020 votes by at least 45% in the Wa West Constittuency.
The campaign dubbed “Operation 40,000 votes” is targeting massive wins for both their presidential and parliamentary candidates in the 2024 elections.
The campaign under the auspices of the NDC Communication Wing in the constituency seeks to consolidate the gains of 2020 where the Party won with about 27,000 votes. In this regard, the NDC is targeting to garner over forty thousand votes in the impending 2024 general elections.
As part of measures to achieve this feat, a capacity building workshop was organised for radio and community engagement teams of the NDC on Saturday, August 31, 2024.
Addressing participants at the workshop, the Constituency Communication Officer, Olinaa Ababaasa, said the campaign will focus largely on one of the major areas of the NDC 2024 manifesto; the 24 Hour Economy Strategy. Describing it as “a game changer”, Mr. Ababaasa underscored the need for party communicators to give more explanation and attention to the strategy.
According to him, if NDC communicators can properly explain the 24 Hour Economy idea as an initiative that has the potential to change the fortunes of the country, the target of over forty thousand votes in the Wa West will be achieved easily.
This, he said, will electorally improve the number of votes for the NDC in the 2024 elections, and enable them recapture power and improve the lives of Ghanaians.
Professor Damasus Tuurusong, the keynote speaker at the workshop, appealled to the Party communicators to engage in issue based campaigning, devoid of insults and invective comments. He further admonished them to avoid provocative messages which may lead to lack of focus especially when handling topical issues on radio.
He said the Ghanaian voter is discerning and will only vote for a party with good policies, but not one with insults and personal invectives.
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